We’ve produced a broad and varied body of work over the years. Here are just a few examples of what we’ve been up to recently.
From initial concept to final approval, we can provide the words that will sell your message to the world.
Dave took over the role of senior copywriter, content manager and tone of voice consultant for O2 Business for three years. He wrote copy for the online shop and website, prepared copy decks for new products, scripted videos, drafted customer comms and edited the O2 Business blog. In that time he helped to increase readership, customer engagement and use of blogs and websites.
Farsight’s Dave Oliver has written regular blog posts for British Gas’s B2B business blog site, mostly humorous takes on tech subjects.
Shop Direct Group
We recruited and organised a team of writers to produce ongoing content for the Littlewoods, Isme and Very FMCG shopping websites. Dave edited their work and also wrote many product and brand descriptions himself.
We wrote the copy for the employee self-learning section of the professional services company’s UK intranet. We conducted interviews with senior staff and compiled pages to help guide employees through a series of career development initiatives. Staff engagement increased as a result.
BT Global Services
We took the copywriting lead on a major project to rewrite all of BT Global Services’ technology product descriptions for their website. We also consulted on the design and wrote the copy for a video presentation used by BT staff to help sell the Managed Mobile project, a major telecoms aid for international businesses.
We wrote all the copy for the revamped customer advice website of the ‘DVLA of .uk domain names’. This included some existing KnowTheNet content for the new tone of voice, as well as creating and researching new sections.
We provided much of the original copy for the government’s online guide to the national digital TV switchover from 2008-2012. We consulted on tone of voice and rewriting copy from a disparate range of sources to ensure it could be understood by as broad a range of readers as possible, while conveying technical information about the practicalities of switching from analogue to a digital TV service.
Farsight’s Dave Oliver worked as senior tone of voice and copy consultant for this Swedish mobile telco, which is currently expanding its offering around the world. He wrote the copy for the international website and regularly works on rewrites and updates, as well as liaising on brand strategy and producing customer communications.
Department of Health
We provided all the original copy for the Condom Essential Wear sexual health website and collated the quoted material commissioned from healthcare professionals. The tone of voice needed to reflect the language and preoccupations of the target audience, 16-30-year-olds, and aimed to promote safer sex by informing about the dangers of sexually transmitted infections while underlining the importance of using condoms.
We developed the concept and wrote a series of scripts for direct-to-camera presentations which describe the benefits of icomplete’s automated office management system. We also provided all original copy for the website.
Videos, brochures, adverts, speeches, pitch documents, reports, white papers – if they need words, we can help.
We worked on early creatives to launch the Google Now technology service. I developed the concept with designers and created scenarios to help illustrate the service though mobile ads.
I’ve written video scripts, letters and other collateral aimed at IFAs and designed to promote Barclays Wealth finance products and services for their clients. We also worked on scripts and concepts for BARX infographic videos to increase customer engagement and understanding.
We researched and wrote a presentation for a senior Amazon executive aimed at partner retailers. We did this with an exceptionally quick, next-day turnaround.
Health Partners International (HPI)
We edited and rewrote an extensive range of reports and case studies for this NGO, mostly focused on healthcare in Nigeria. The reports were written by a varied group of academics and needed to be refocused and rewritten in a more approachable style for politicians, journalists and other influencers.
We researched and wrote a range of case studies for this US-based cloud technology company which develops content relationship management software.
We edited and rewrote a major pitch proposal from this Danish insurance software firm for their multimillion DKK bid to a leading Norwegian insurance firm.
We’ve written major product brochures and various other examples of innovative marketing collateral for this Fortune 500 provider of financial life and long-term care insurance.
We’ve written video scripts for this online technology security firm, including treatments for talking heads, infographic animations and voiceovers.
We compiled an extensive white paper for this cloud technology firm based on a survey of Chief Information Officers (the techies) and Chief Executive Officers (the bosses) with the aim of positioning tech-literate CIOs as the CEOs of the future. The paper was used as the basis of features by the Sunday Times and others.
Here are a few of the firms we’ve worked with to write or improve their direct customer communications, including emails, newsletters and posters.